PaanSmith: A Journey of Taste, Tradition and Innovation
In 2016, they teamed up to kickstart PaanSmith a venture initiated by two powerhouses of experience in the food industry, Ashish Ahuja & Shyam Ahuja, to transform the old, traditional format of the post-meal digestive product category into a new, modernised form of mouth fresheners, Mouth Freshener Candies and Digestives infused with original flavours of tradition and the latest standards of quality
What is the story behind PaanSmith?
The brand PaanSmith was ideated by the thought of contemporizing the traditional refreshing Indian experience. It draws the best of authentic Indian flavors, innovations and quality and amalgamates them to produce innovative, refreshing products that meet the dietary needs of modern-day consumers while upholding traditional taste, values and lifestyle.

How Did PaanSmith Begin Its Journey of Creating New Flavor Experiences?
Every brand is conceived from a meaningful purpose and PaanSmith comes from the need to revolutionize the existing Indian traditional after-meal culture. Backed by forty years of hands-on experience in the food business, founders Ashish Ahuja and Shyam Ahuja were driven by introducing Indian traditional authentic flavors using modern-day quality and new-age innovation.
From their origin in 2016 onwards, PaanSmith continues to combine heritage with modernity, cleanliness & innovation. They keep producing refreshing products that are Indian yet touch up with all your consumer cravings today
What Inspired the Creation of PaanSmith as a Modern Food Brand?
Back at PaanSmith, the duo decided to serve the evolving expectations of modern consumers. These days, modern-day consumers expect their product not only to be tasty and quick to consume but also to be efficient and dependable. Ashish and Shyam decided to build a brand that acknowledges the inherent flavor of India while innovatively rethinking product design and conception.
PaanSmith embodies tradition and innovation. From candies to mouth fresheners, premium suparis to digestives, the company continues to bring exciting innovations to today’s lifestyles with its refreshing recipes, adding a twist to traditional tastes.
How Did PaanSmith Transform Traditional Refreshment Into a Modern Experience?
The reason for the success of PaanSmith is its ability to understand the emotional feelings people share for traditional tastes.
But PaanSmith came up with a unique solution to deliver a redefined experience by providing :
- Contemporary food taste concepts
- Production with emphasis on quality
- New packaging trends
- Modern product lines
- Unforgettable taste experience
With PaanSmith, we aim to reinvent the traditional Indian refreshment experience for the current generation.
By unifying cultural affinity and innovative spirit, PaanSmith has created its unique identity within the food space.
What Makes PaanSmith’s Brand Philosophy Different?
A successful brand is about values, beliefs and connections. This is why at PaanSmith, we focus on quality, originality and customer delight by creating high-value products that provide a cooling feeling without compromising quality.
The company continues to stay innovative and identify trends, tastes and habits changing with time, innovating new product lines suitable for current lifestyles, helping the brand to grow with positive consumer attitudes and creating a great identity.
How Did Ashish Ahuja and Shyam Ahuja Build PaanSmith’s Growth Story?
Vision is something that drives behind success of every brand; as a testament of founder’s experience & commitment, Ashish Ahuja and Shyam Ahuja were instrumental in making this brand grow exponentially due to their profound insight on Food Industry, blending innovation, creativity and consumer insights in business.
Our founders prioritized building an experience rather than a product. With carefully defined strategies and a dedicated approach to quality, coupled with ongoing innovation, PaanSmith was able to grow its footprint by building an extensive distribution network consisting of over 1000 distributors.
How Is PaanSmith Building a Future-Ready Food Brand?
Since the food industry is always changing, PaanSmith is developing itself by trying to combine great ideas, the highest possible quality and evolving tastes of the world’s consumers to be present in this changing universe with delicious snacks that bring an experience full of relaxation and fresh ideas.
It hopes to add new brands on the horizon while building the trust and tasting legacy it already has. Having mastered four brands and multiple years of experience in the industry, the business plans to expand.
The Legacy Behind PaanSmith: More Than Just a Brand
About PaanSmith: A journey born from a blend of passion, expertise and invention within the food space. Since 2016, PaanSmith has endeavored to craft a range that engages you, the discerning consumer, with refreshing flavors, quality ingredients and enduring experiences.
Under the visionary guidance of Ashish Ahuja and Shyam Ahuja, PaanSmith is paving new paths by reinventing tradition into contemporary, engaging concepts, progressing toward a new dimension defined by innovation, client delight and timeless taste experiences.
Conclusion
At PaanSmith, we find the balance of heritage and innovation and our signature quality resonates with our every product. Co-created by entrepreneurs Ashish Ahuja and Shyam Ahuja, PaanSmith thrives to make a refreshing impact within India by combining creativity with consumer knowledge and years of experience within the food industry.
Frequently Asked Questions (FAQs)
1. Who founded PaanSmith?
PaanSmith was started by Ashish Ahuja and Shyam Ahuja.
2. When was PaanSmith started?
PaanSmith came into being in 2016.
3. What products does PaanSmith offer?
PaanSmith’s product range includes Mouth Fresheners, Candies, Deluxe Supari and digestives.
4. What is the vision behind PaanSmith?
Our vision to inject modernity and expertise in Indian flavors.

